I find it fascinating how most people I talk to who’ve had some level of success online crave anonymity — while still loving the process of creating and sharing. We all just want to make cool stuff and then disappear again.

Me included.

The typical lifecycle of a Substack writer is that after a while, all they write about is Substack.

Each post becomes commentary about the platform, until their identity is consumed by being a Substacker rather than a writer. That's what happens when your personality is "having opinions for money."

A few weeks ago, I heard someone say, "I'm too poor to buy cheap". It stuck with me ever since.

I identify very much with this belief. I don't buy things often, but when I do, they tend to be rather expensive. There's a reason I named the company overkill Media, after all.